Creative director for Snapchat’s first global video campaign. Spanning 12 countries, 8 languages, and thousands of real snaps, this campaign took a doc style approach to introduce pairs of best friends who stay connected through Snap around the world.
Agency: Special Guest
Ayo & Dikembe
London, UK
“The universe kind of like, drew us together.”
Marieh & Jessica
Atlanta, Georgia
‘I know her highs, her lows and vice versa.”
Brian & Cindy
Sydyney, Australia
“As soon as I saw him, I was like, I’m going to snatch that up.”
Daniel & Jie Ying
Kuala Lumpur, Malaysia
“We don’t usually get people to know the true you.”
Aba & Aminah
London, UK
“We share the other side of ourselves that we don’t make public.”