Introducing Oatly’s Philly-invented cream cheese!

Oatly invented a plant-based cream cheese in Philadelphia—home of our North America R&D Lab—and then showed up on the streets of Philadelphia with a toaster, a few bagels and a tub of our delicious, plant-based, Philadelphia-invented spread. See, if you make a cream cheese with real Philadelphia roots, which is not always the case, you immediately bring it to the real people who matter…Philadelphians. More specifically, Ben Franklin impersonators, local Olympic fencers, youth football teams, an Italian baker, a priest, a shirtless man with cooking tongs, and a church group.

This campaign included video, print, OOH and a ceremonial bagel spreading event featuring Philly-native and Olympic Gold Medalist Tara Lipinski.

Oatly Department of Mind Control / Role: Creative Director